Salesforce and I go back a long ways. I remember getting hired as a mobile developer for Perry because of my accessibility experience and training from Sapient. Back then, it was still called Demandware. I went to Boston for in-person training at their headquarters. Then I moved back into an agency and really got into it with Commerce Cloud. I did a lot of stuff that was out of my comfort zone, but hey, that's how you grow as a developer right?
I have a technical interview tomorrow with a partner at another agency, so felt it was appropriate to do a small review. I left the SF environment to go to a start up, working for an international travel agency creating an app with Symfony, got forloughed (thanks COVID19), and got into Sitecore. And now I'm thinking of specializing in Salesforce again! I hold no certifications, but have loads of experience. This place seems like a good fit, and they have great reviews.
I'm just going over this trail over at Trailhead. If you want to learn more about salesforce, Trailhead is a pretty great way to get started. Doesn't beat IRL xp but it does give you a decent overview, especially when it comes to admin and lightning components. When it comes to Commerce Cloud, they don't give you access to a sandbox u n f o r t u n a t e l y. I would feel much more confident for tomorrow's technical, but alas, I will just have to stick to this trail.
My notes are probably erratic af, but they are my notes from the trail overview.
Commerce Cloud Basics
very basic overview of offerings, industry trends
offers B2C and B2B solutions
B2B - businesses buying from businesses, e.g. wholesales handles large purchases, authentication, shipping functionality, payment types
built natively on Salesforce Lightning Platform B2C is similar, just selling to customers instead of businesses
handle mutiple brand sites
Einstein (AI) to push sales (recommendations, predictive sort, insights)
Endless Aisle - gives physical stores ability to offer digital products by tying inventory
Commerce Cloud Features
B2C commerce broken down into:
commerce storefront
merchandising and marketing
multi site management and localization
B2C commerce extensions
Storefront - the actual site.
- SFRA - storefront reference architecture - helps build sites quickly, mobile-first
-modern cart - save for later, better user flows, apple payment
Merchandising - catalog management
quickly launch campaigns/promos
site search
faster AI personalization
Multi site management - easy to create multi regional sites, custom branding, multi currency supported
B2C commerce APIS - apis to connect to third party apps
- social media extensions, e.g. instagram and facebook selling
- endless aisle
Einstein
Predictive sort - personalize order of products shown on results or cat pages based on past browsing and buying behavior
Search recommendations -autocomplete based on previous searches
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